sometimes you just have to be a kook in order to have a little fun
As an Editorial Assistant at AfterCollege, I was tasked with explaining what it was like to do a variety of careers to recent graduates. I also had to do so in a way that was as engaging as it was informative, creating a relationship with the audience and driving them to use the AfterCollege job search services.
Below is a post that was written about a consulting position that was available to many recent graduates. The subject, Bry, still receives inquiries about this experience.
At Dot & Bo, I was in charge of copywriting across all platforms including emails which facilitated an improved user experience (UX). The following e-blast was sent to customers who were going to receive a "scheduled furniture delivery." This service differed from the default delivery service and required more action items from the customer. The following email was created to walk the customer through this process with simple, straight-forward, and informative copy.
At Dot & Bo, products were introduced in "collections." The ultimate form of content marketing, these collections created a storyline for each piece of furniture and every item of décor. Below are examples of these collections. I was in charge of writing the titles, taglines, and descriptions.
Factoring in the performance of our daily product collections, blog STATS, and sales, I worked directly with the Merchandising team to identify trending concepts that would increase visitors to the blog and ultimately the Dot & Bo website. Combining best-selling products, a trending aesthetic, current events, and previous success of other 'How To' blog posts, I produced this copy as well as the photoshoot.
