All tagged copywriting

Email Copy Example

Email Copy Example

Kellen McKillop
work

At Dot & Bo, I was in charge of copywriting across all platforms including emails which facilitated an improved user experience (UX). The following e-blast was sent to customers who were going to receive a "scheduled furniture delivery." This service differed from the default delivery service and required more action items from the customer. The following email was created to walk the customer through this process with simple, straight-forward, and informative copy. 

 

 

Dot & Bo Product Collections - Copywriting

Dot & Bo Product Collections - Copywriting

Kellen McKillop
work

At Dot & Bo, products were introduced in "collections." The ultimate form of content marketing, these collections created a storyline for each piece of furniture and every item of décor. Below are examples of these collections. I was in charge of writing the titles, taglines, and descriptions.