sometimes you just have to be a kook in order to have a little fun
All tagged Dot & Bo
At Dot & Bo, products were introduced in "collections." The ultimate form of content marketing, these collections created a storyline for each piece of furniture and every item of décor. Below are examples of these collections. I was in charge of writing the titles, taglines, and descriptions.
Factoring in the performance of our daily product collections, blog STATS, and sales, I worked directly with the Merchandising team to identify trending concepts that would increase visitors to the blog and ultimately the Dot & Bo website. Combining best-selling products, a trending aesthetic, current events, and previous success of other 'How To' blog posts, I produced this copy as well as the photoshoot.
At Dot & Bo, I worked directly with the Director of Merchandising to create the "Style Mavens" series. A collection of interviews featuring real, authentic people with inspiring lives and style.
This series was paired with approved Dot & Bo products that reflected the person and their aesthetic.
Below, find an interview with the woodworker and social media influencer Aleksandra Zee.
