Factoring in furniture collection performance, blog STATS, and sales, I worked directly with the Merchandising team to identify trending concepts that would increase visitors to the blog and ultimately the Dot & Bo website. Combining best-selling products, the trending "bohemian" aesthetic, current events, and success of 'How To' blog posts, we decided to produce this blog post. 

Creating simple instructions and styling a step-by-step photoshoot, the result is an engaging and comprehensive guide to hosting a summer solstice celebration (with Dot & Bo furnishings).